Today we just wanted to give you a quick guide on how to start using Campalyst Tweet Lookup Plugin in 3 easy steps, so you could see the tweets that refer traffic to your website.
That’s it! The Free version of the plugin resolves the tweets for the last 5 days only, so you will have to adjust the timeframe or upgrade to the PRO Version to get rid of this limitation.
Check the slides and stay tuned for a rerun on our webinar next week!
We are happy to introduce you to the new version of Campalyst Tweet Lookup Plugin! Our plugin replaces meaningless t.co referrals with the actual tweets inside Google Analytics, so you could easily identify who refers traffic to your website.
The most amazing part is that the new version of the plugin works with Custom Google Analytics Dashboards and Custom Google Analytics Reports equipping you with even more powerful insights into the ROI of social media. Follow the three super easy setup steps and you will be up and running in seconds.
Hope you will enjoy it and don’t forget that can get even more out of our plugin by upgrading to PRO version for just $5/month!
Twitter keeps developing its Ads product at an incredibly rapid speed, most recently introducing Keyword Targeting. Keyword targeting is nothing new to digital marketers, but it has a twist in the context of the social network; namely, marketers can not only reach Twitter users based on on their search queries (“Keyword Targeting in Search”), but also based on the keywords appearing in either user’s tweets or the tweets a user engaged with (“Keyword Targeting in Timelines”).
Let’s take a closer look at how keyword targeting works! As the first step you are offered to choose, where do you want your Promoted Tweets or Promoted Accounts to appear, Timelines or Search. Again, with the Keyword Targeting this implies the difference not only in the location of the ad placement, but also in the logics for targeting (search query vs. content of the tweets).
Following that you are offered to choose targeting (keywords vs. interests and followers). In this blog posts we will focus on Keyword targeting (but definitely let us know in the comments if you want to hear more about interest targeting!).
Twitter Keyword Targeting tool offers 4 types of keyword matches: 1) Match in Any Order (all words MUST be present, but their order is not crucial), 2) Phrase Match (all words must be present and must be in the indicated order), 3) Negative Match (excludes queries that contain all indicated words in any order), and 4) Negative Phrase (excludes queries that contain all indicated words in a specific order). A great thing, is that you can import, or rather copy/paste, multiple keywords at once (i.e. from your Adwords campaign).
You can target the campaign even further by specifying the location (country, state or specific metro area) and gender of the targeted users. Again, import function is super helpful!
The rest of the process remains the same; namely, you choose which tweets to promote, specify campaign and daily budgets, as well as set the maximum bid. That’s it! Super clean and straightforward tool from great folks at Twitter!
Twitter seems to be taking its Twitter Ads product really seriously, and the acquisition of MoPub comes as an obvious proof for that. According to The New York Times article, Twitter just spent $300 million on acquiring the mobile ad exchange, claiming that it’s technology will allow introducing real-time bidding to Twitter Ads.
If Twitter keeps its promise, this will be of great help for marketers, as anyone using Twitter Ads on a daily basis would agree that managing campaigns is a manual and extremely time consuming process. In addition, limited access to Twitter Ads API (mostly granted to enterprise focused vendors) does not allow developer community to build affordable solutions for ad placement automation.
Thus, it seems that the acquisition of MoPub is expected to help Twitter offer (hopefully free) ad automation solution for SMBs and small agencies that have limited budgets. Think of Facebook Ads Power Editor, but for Twitter. Wouldn’t that be great?
We will keep you updated on MoPub functionality rollout into Twitter Ads.