The Complete Guide to Top Internet Retailers on Social Media | 2013 Edition

It’s that time of the year when we wanted to revisit the presence of TOP 250 Internet Retailers on Social Media. This year we just couldn’t exclude the stats on Instagram. Reportedly, Instagram passed 150  million active users and the brands have already started building their “muscles” on this social network (hint: two brands have already passed 1 million follower mark, and two more are about to join the millionaire’s club!). Without further ado:

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How to Set Up Campalyst Tweet Lookup Plugin

Today we just wanted to give you a quick guide on how to start using Campalyst Tweet Lookup Plugin in 3 easy steps, so you could see the tweets that refer traffic to your website.

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Install Campalyst Tweets Lookup Plugin from Chrome Store
Login to Google Analytics and add this Custom Dashboard
Open the above Dashboard in Google Analytics to see the referring tweets!

That’s it! The Free version of the plugin resolves the tweets for the last 5 days only, so you will have to adjust the timeframe or upgrade to the PRO Version to get rid of this limitation.

Campalyst Plugin Now Works with Google Analytics Dashboards and Custom Reports

We are happy to introduce you to the new version of Campalyst Tweet Lookup Plugin! Our plugin replaces meaningless t.co referrals with the actual tweets inside Google Analytics, so you could easily identify who refers traffic to your website.

The most amazing part is that the new version of the plugin works with Custom Google Analytics Dashboards and Custom Google Analytics Reports equipping you with even more powerful insights into the ROI of social media. Follow the three super easy setup steps and you will be up and running in seconds.

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Hope you will enjoy it and don’t forget that can get even more out of our plugin by upgrading to PRO version for just $5/month!

How to Use New Twitter Ads Keyword Targeting Tool: A Step by Step Guide

Twitter Ads - Keyword Targeting - Start

Twitter keeps developing its Ads product at an incredibly rapid speed, most recently introducing Keyword Targeting. Keyword targeting is nothing new to digital marketers, but it has a twist in the context of the social network; namely, marketers can not only reach Twitter users based on on their search queries (“Keyword Targeting in Search”), but also based on the keywords appearing in either user’s tweets or the tweets a user engaged with (“Keyword Targeting in Timelines”).

Let’s take a closer look at how keyword targeting works! As the first step you are offered to choose, where do you want your Promoted Tweets or Promoted Accounts to appear, Timelines or Search. Again, with the Keyword Targeting this implies the difference not only in the location of the ad placement, but also in the logics for targeting (search query vs. content of the tweets).

Twitter Ads - Keyword Targeting - Step 1

Following that you are offered to choose targeting (keywords vs. interests and followers). In this blog posts we will focus on Keyword targeting (but definitely let us know in the comments if you want to hear more about interest targeting!).

Twitter Ads - Keyword Targeting - Step 2

Twitter Keyword Targeting tool offers 4 types of keyword matches: 1) Match in Any Order (all words MUST be present, but their order is not crucial), 2) Phrase Match (all words must be present and must be in the indicated order), 3) Negative Match (excludes queries that contain all indicated words in any order), and 4) Negative Phrase (excludes queries that contain all indicated words in a specific order). A great thing, is that you can import, or rather copy/paste, multiple keywords at once (i.e. from your Adwords campaign).

Twitter Ads - Keyword Targeting - Step 3

You can target the campaign even further by specifying the location (country, state or specific metro area) and gender of the targeted users. Again, import function is super helpful!

Twitter Ads - Keyword Targeting - Step 4

Twitter Ads - Keyword Targeting - Step 5

The rest of the process remains the same; namely, you choose which tweets to promote, specify campaign and daily budgets, as well as set the maximum bid. That’s it! Super clean and straightforward tool from great folks at Twitter!