Campalyst Plugin Now Works with Google Analytics Dashboards and Custom Reports

We are happy to introduce you to the new version of Campalyst Tweet Lookup Plugin! Our plugin replaces meaningless t.co referrals with the actual tweets inside Google Analytics, so you could easily identify who refers traffic to your website.

The most amazing part is that the new version of the plugin works with Custom Google Analytics Dashboards and Custom Google Analytics Reports equipping you with even more powerful insights into the ROI of social media. Follow the three super easy setup steps and you will be up and running in seconds.

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Hope you will enjoy it and don’t forget that can get even more out of our plugin by upgrading to PRO version for just $5/month!

Product Update: New design, new metrics, easier way to increase the ROI of your social media efforts

It’s been a while since we last wrote an update on product development, but today we have a good reason, as we have completed the redesign of the analytics reports. Moreover, the new reports give better insights into how social media contributes to your brand’s bottom line revenues. Let’s take a quick look to give you a hint on what were busy with lately.

Deeper Insights Into How Engagement Drives Sales
It comes with no surprise the higher engagement increase the reach of the branded content, which at the end of the day translates into higher sales. Thus, we considerably enhanced the engagement metrics, so marketer can measure how engagement (or “top of the funnel” metrics) translates into sales (or “bottom of the funnel”).

Understanding How “Owned” Channels Perform Against “Earned” Channels
The power of social media is that it gives a voice to your customers, and if this voice has a positive sentiment it can drive sales for your brand giving a boost to your “owned” channels. In the new analytics report we brought additional metrics that help you understand whether those are your “owned” channels that drive sales (i.e. status updates that you publish on your Facebook page), or that’s the “earned” media (people sharing links with their friends on Facebook).

Grasping to Complete Contribution of Social to Your Bottom Line
Last, but not least, we continued the development and of the Indirect Conversion tracking to help marketers understand the complete contribution of social media to your company’s bottom line results. Thus, irrespective of how social media drives sales for your brand whether directly or indirectly, on desktop or mobile, through “owned” or “earned” channels, we got you covered.

The new analytics reports will be rolled out to all existing customers by Monday, August 5. If you are not a customer, we will gladly demo you our software.

 

Introducing “Tasks” for Better Team Collaboration

We’re super excited to introduce “Tasks” to all Campalyst users today! Now, if you don’t know how to respond to a Twitter mention or Facebook comment that gets into your Inbox, or if the response requires an attention of a senior person on your team (all of us get tough questions from time to time!), you can easily assign it to anyone with the “Community Manager” or “Group Owner” role. Here’s how it works:

Each message in the Inbox, has an “Assign to” drop down menu:

Expanding the drop down will show the list of all your colleagues with the “Community Manager” or “Group Owner” role:

Select the name of the person you want to assign the Inbox item to and that’s it! Simple, right? Now, the person to whom the Inbox item was assigned to will see it under the “Tasks” section accessible from the left hand side menu.

You can also access your Tasks directly from My Groups section:

Hope this will help you collaborate better and sell more through social media! Don’t forget, you can always request product demo, if you’re not a Campalyst user yet.

Sincerely,

Campalyst Team

New Analytics Reports: Measuring Indirect Conversions from Social Media

As mentioned in the previous blog post, we will be releasing new functionality that will help our customers understand better the ROI of their social media activities. This time we are excited to release a new analytics perspective: Campalyst now allows capturing a more comprehensive view of social media contribution to online revenues by measuring “indirect” or “assisted” conversions.

We would all agree that the path to conversion is rarely as simple as “click on the link in a tweet -> website visit -> purchase”. In most cases, the path to conversion would represent as series of visits from social media, organic or paid search and direct visits, which is spread out over a period of time.

Therefore, in order to understand the total contribution of social media to online revenues, it is important to go beyond measuring the last click conversions. “Assisted” or “indirect” conversion represents a case where a social media channel was not the last referrer of the conversion, but nevertheless, participated in the conversion journey. For instance, a person followed a brand on Facebook and regularly visited the website, but never converted. However, after seeing a promotion on Twitter the person followed the link and made a purchase. In this case, both the Facebook Page and Twitter account should get a credit for the eventual conversion.

So let’s jump into the new report and see how Campalyst helps marketers understand the total contribution of their Facebook pages and Twitter accounts in generating revenue!

As you can see on the screenshot above, Campalyst now measures both “direct” or “last-click” revenue, as well as “assisted” revenue coming from Facebook pages and Twitter accounts. In the above case, the Facebook page directly generated (or was the last referrer) $32,196 in revenue, and “assisted” (or participated in the conversion journey) in generating additional $16,799. Thus, the Facebook page should be credited to generate $48,955 in online revenue.

Another important metric, is what we called “Conversion Multiplier” (see above). It represents the ratio between “assisted” and “last-click” revenue generated by a given Facebook page. In other words, this Facebook page participated in generating 52 cents for each dollar of the last-click revenue.

Finally, the new report allows comparing Conversion Multipliers across multiple channels. For instance, in the above case Paid Search, Twitter and Facebook drive most “assisted” revenue then any other channels. We believe it can serve in two cases: 1) understanding which role social media plays in the conversion journey (awareness, consideration or conversion), and 2) optimizing allocation of advertising dollars into the channels that have the highest combined revenue.

The above functionality was made possible due to the release of Multi-Channel Funnels API by Google Analytics team and we are extremely thankful for all the support and guidance during the development process!

That’s all for today and stay tuned for the future updates! As always, you are welcome to try the new reports for yourself by login in to your existing Campalyst account or signing up for a free trial!

Introducing new functionality: monitoring and responding to social media mentions

We have been heads down during the summer building new functionality that our awesome clients asked for. In the course of the coming weeks we will be announcing the new features that make Campalyst even more powerful Social Media Dashboard, and today we start with the launch of Inbox for social mentions.

Inbox allows you to monitor and respond to Facebook comments, wall posts or direct messages, as well as Twitter mentions and DMs…all from a single message feed! Even more, you can monitor and respond to mentions using Project Inbox that aggregates social mentions for all social media accounts associated with a particular project.

In order to use the new functionality, login to Campalyst and proceed to “My Projects” page. You can access the Inbox for a particular social media account by clicking Inbox icon next to it, or you can access Project Inbox by clicking the respective icon on top right of the project summary.

“My Projects” page now also provides the information about the number of new messages in the Inbox for each connected social media account. This allows you to quickly scan through your projects and see, which accounts require your attention.

You can easily switch between Inboxes by selecting from the top left menu either a particular social media account or a particular project.

The main advantage of using the Inbox is that you can monitor and respond to all Facebook and Twitter mentions from a single feed. You can also select to see only a particular type of messages (i.e. wall posts on your Facebook Page).

Each message in the Inbox contains information about a) the type of message (i.e. Twitter mention) and the time when the message was received, as well as b) the social media account it was addressed to.

Finally, you can respond to the message (type of the response options depends on the type of the message, i.e. “reply” and “retweet” for Twitter mentions) or archive it to hide from the Inbox (not all messages need response, right?).

That’s it for today, but stay tuned for the new updates! You are welcome to try Inbox for yourself by login in to your existing Campalyst account or signing up for a free trial!