It’s that time of the year when we wanted to revisit the presence of TOP 250 Internet Retailers on Social Media. This year we just couldn’t exclude the stats on Instagram. Reportedly, Instagram passed 150 million active users and the brands have already started building their “muscles” on this social network (hint: two brands have already passed 1 million follower mark, and two more are about to join the millionaire’s club!). Without further ado:
Today we just wanted to give you a quick guide on how to start using Campalyst Tweet Lookup Plugin in 3 easy steps, so you could see the tweets that refer traffic to your website.
That’s it! The Free version of the plugin resolves the tweets for the last 5 days only, so you will have to adjust the timeframe or upgrade to the PRO Version to get rid of this limitation.
Check the slides and stay tuned for a rerun on our webinar next week!
Twitter keeps developing its Ads product at an incredibly rapid speed, most recently introducing Keyword Targeting. Keyword targeting is nothing new to digital marketers, but it has a twist in the context of the social network; namely, marketers can not only reach Twitter users based on on their search queries (“Keyword Targeting in Search”), but also based on the keywords appearing in either user’s tweets or the tweets a user engaged with (“Keyword Targeting in Timelines”).
Let’s take a closer look at how keyword targeting works! As the first step you are offered to choose, where do you want your Promoted Tweets or Promoted Accounts to appear, Timelines or Search. Again, with the Keyword Targeting this implies the difference not only in the location of the ad placement, but also in the logics for targeting (search query vs. content of the tweets).
Following that you are offered to choose targeting (keywords vs. interests and followers). In this blog posts we will focus on Keyword targeting (but definitely let us know in the comments if you want to hear more about interest targeting!).
Twitter Keyword Targeting tool offers 4 types of keyword matches: 1) Match in Any Order (all words MUST be present, but their order is not crucial), 2) Phrase Match (all words must be present and must be in the indicated order), 3) Negative Match (excludes queries that contain all indicated words in any order), and 4) Negative Phrase (excludes queries that contain all indicated words in a specific order). A great thing, is that you can import, or rather copy/paste, multiple keywords at once (i.e. from your Adwords campaign).
You can target the campaign even further by specifying the location (country, state or specific metro area) and gender of the targeted users. Again, import function is super helpful!
The rest of the process remains the same; namely, you choose which tweets to promote, specify campaign and daily budgets, as well as set the maximum bid. That’s it! Super clean and straightforward tool from great folks at Twitter!
Twitter seems to be taking its Twitter Ads product really seriously, and the acquisition of MoPub comes as an obvious proof for that. According to The New York Times article, Twitter just spent $300 million on acquiring the mobile ad exchange, claiming that it’s technology will allow introducing real-time bidding to Twitter Ads.
If Twitter keeps its promise, this will be of great help for marketers, as anyone using Twitter Ads on a daily basis would agree that managing campaigns is a manual and extremely time consuming process. In addition, limited access to Twitter Ads API (mostly granted to enterprise focused vendors) does not allow developer community to build affordable solutions for ad placement automation.
Thus, it seems that the acquisition of MoPub is expected to help Twitter offer (hopefully free) ad automation solution for SMBs and small agencies that have limited budgets. Think of Facebook Ads Power Editor, but for Twitter. Wouldn’t that be great?
We will keep you updated on MoPub functionality rollout into Twitter Ads.